About US

About Us

Built for the Real World. Ready for the Unexpected.

At Survive And Thrive Michigan, we believe survival gear should be practical, reliable, ready for real-life emergencies, and friendly for every budget. We don’t pack bags full of gimmicks.

Whether you're braving the backcountry, preparing for the next storm, or building your first go-bag, we’re here to equip you with gear that works when it counts.

 

Born out of frustration with “one-size-fits-all” survival kits, our founder realized a serious gap in the market — especially when it came to essential hygiene products for women; 2 tampons and a pad for 72 hours?! 

 

Most survival bags ignore these basic needs and were overloaded with filler items that offered little real-world value *Ahem: wire chain saws*.

Can these items be used in a pinch? Absolutely. But think about a disaster, is that chainsaw feasible, especially for 72 hours? Probably not. So many other stuff is crammed in these bags that most would cringe at.

 

We set out to change that. We specialize in complete, thoughtfully packed survival kits designed for both emergencies and adventures — without the fluff. WE carry these ourselves on our own adventures.

 

Our gear includes:

All-weather survival bags (some waterproof)

Emergency food rations & clean water solutions

First aid & hygiene kits — with a focus on feminine hygiene

Tents, sleeping bags, and essential shelter tools

Smart, no-nonsense gear selected by people who actually use it

Every item in our kits is chosen with purpose — no bloat, no gimmicks.

 

Who We Serve

Preppers building a resilient foundation

Survivalists training for the worst-case

Hikers, campers, and adventure-seekers who need reliable tools in the wild

And anyone who wants peace of mind in an unpredictable world

 

Why We Do It:

Preparedness is about more than gear — it’s about dignity, confidence, and survival without compromise. That means including the full range of human needs — not just the ones companies have traditionally paid attention to.

 

Survive And Thrive Michigan is proudly woman-founded and Michigan-based. We stand for practical readiness, inclusivity, and the idea that survival isn’t just about making it through — it’s about thriving, even in the toughest conditions.